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Visual Design

Collection

Beyond mere aesthetics, visual design plays a pivotal role enriching content, captivating users, fostering trust, and interest in a brand. With a meticulous placement of elements, I strive to create joyful designs that optimize the user experience and drive conversion.

iOS mobile apps

MyNBA2K

The MyNBA companion app was redesigned to improve the app's user experience, simplify account management, view stats, achievements, and connect with friends.

MyNBA2K_games
NBA2K_uiAnimation
MyNBA2K_card

Evolve Game Changer

A companion app for the game Evolve. It linked with the player's account to display individual and global statistics, replays, a strategy guide, weekly challenges, interactive maps, and a mini-game.

evgc_hunters
evgc_mobile
evgc_map
evgc_bestiary

Marketing applications

I helped set the standard for marketing and visual design for 2K Game's products and studios. 

nba22home_d
nba17retail_d
nba20bracket_m
MyNBA2K_signin-1
nba22retail_m
CloudHome_d
CloudHome_m
QuarryHome_m
QuarryCharacter_m
QuarryRetail_m
MafiaHome_m
MafiaNews_d
MafiaRetail_m

Web Applications

2K support and forums

My team led a successful redesign of 2K’s primary customer service platform. We were challenged with customizing Zendesk  to match 2K's design language.

support_home_d
forums_home_d

Xcom2 infographics

Leveraging user data, we crafted captivating infographics and curated a distinctive visual journey that deeply resonated with fans. This innovative approach was the company's first, paving the way for future use of the technology and enhancing user experience.

xcom_tideofWar
xcom_deadliest

Game Credits web3 platform

I collaborated with Product and Engineering leaders to create a digital platform that allowed users to create, view, purchase, and sell digital items known as NFTs.

GC_nft-details
GC_dashboard
genesis_nft_home
GC_thumb-2

PC launcher

Chrome based software designed to unite all of 2K’s PC games into one product for better cross promotion and user engagement.

Uni_launcher_civ
Uni_launcher_news1
CivPassHome_m

Concepts

Here are a couple noteworthy concepts that never saw the light of day.

designlab_concept-1
designlab_concept-2
Anque_concept-1
Anque_concept-2
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Keith Echevarria
San Francisco, California