Marketing Websites
Collection
I have been the Lead Designer for many marketing websites over the years. Beyond mere aesthetics, visual design plays a pivotal role enriching content, captivating users, fostering trust, and interest in a brand. With a meticulous placement of elements, I strive to create interfaces that optimize the user experience and drive conversion.
NBA2K Franchise
I helped set the standard for web marketing and digital visual design for the NBA2K brand. This encompassed the development of their inaugural website for NBA 2K17, the NBA2K mobile app, and consistently carrying it forward up to 2K22. Being 2K's flagship product, it required a delicate balance of meeting marketing's requirements, the game studio's requests, and executive expectations.
The Quarry
Due to its smaller scale, The Quarry had limited resources at its disposal. Faced with time constraints and a scarcity of assets, I collaborated closely with a brand designer to develop both the website and brand guide concurrently. Applying effects to concept art allowed us to mask its lower quality and achieve a cohesive visual identity.
Cloud Chamber
I collaborated with the studio heads to establish the branding and aesthetic for the launch of Cloud Chamber, a new game development studio.
Mafia Trilogy
I played an integral role on a diverse team that spearheaded the design and development of the user experience, layout, and comprehensive style guide for the release of the Mafia Trilogy website and digital marketing campagin.
Xcom2 Infographics
I had the opportunity to collaborate with a diverse team to develop a groundbreaking marketing product at 2K. Leveraging user statistics, we crafted captivating infographics and curated a distinctive visual journey that deeply resonated with fans. This innovative approach was a first of its kind within the company. Our dedicated work not only achieved immediate success but also paved the way for future utilization of the technology and workflow.
Civilization Franchise
In 2016, the marketing website for Civilization VI was released without a brand guide and with limited assets. However, I took the initiative to establish a cohesive and enduring branding strategy that has not only enhanced the content but also continued to support the product over several years.
Concepts
For every website I've designed that's actually live, there are so many more designs that never made it to code. Here are a few noteworthy concepts that never saw the light of day.
